data protection

Data protection

Data protection at SmartFitTools

SmartFitTools is a small online shop. This privacy policy describes how and why SmartFitTools collects, processes and uses personal data. The responsible handling of our customers' data is important to us. We continuously update our data protection measures in order to improve the personal data protection of our customers.

Data protection

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What does SmartFitTools do for data protection?

SmartFitTools enjoys the trust of its customers. Data protection and data security are key concerns for us. The responsible handling of personal data is firmly anchored in our practice.

What data is processed about me?

We process personal data in different situations and for different purposes. Personal data is processed almost every time you interact with us or we interact with you, for example when you order something from us or create a customer account. It is also important to us to tailor our offers to your individual needs.

How do I benefit from data processing?

Our data processing offers you many advantages. It allows us to respond to your individual needs in customer support and makes shopping easier by making products that are relevant to you easier to find. Thanks to our data processing, you also receive a personalized shopping experience with offers and discounts tailored to your shopping habits.

To whom will my personal data be disclosed?

Your personal data may be passed on to selected service providers and partners who act on our behalf and in accordance with our instructions. However, certain partners also process personal data on their own responsibility or jointly with us.

Is my data safe?

We take comprehensive security measures to protect your personal data from unauthorized access and are continually improving these measures.

Who can I contact if I have questions?

If you have any questions about how we process your personal data, please feel free to contact us: smartfittools@gmail.com . In the privacy policy you will find further information on how you can exercise your rights in connection with your personal data.

Table of contents

1. What is this privacy policy about?
2. Who is responsible for data processing?
3. Who is this privacy policy intended for and what is it for?
4. What personal data do we process?
5. Where does the personal data come from?
6. For what purposes do we process personal data?
7. On what legal basis do we process personal data?
8. Who do we share personal data with?
9. How do we disclose personal data abroad?
10. How do we process particularly sensitive personal data?
11. How do we use profiling?
12. Do we make automated individual decisions?
13. How do we protect personal data?
14. How long do we process personal data?
15. What rights do you have in connection with the processing of your personal data?
16. How can you contact us?
17. Changes to this privacy policy

1. What is this privacy policy about?

Data protection is a matter of trust, and your trust is important to us. In this privacy policy we inform you about how and why we collect, process and use your personal data. Among other things, you will learn:

• what personal data we collect and process;
• for what purposes we use your personal data;
• who has access to your personal data;
• what benefits our data processing has for you;
• how long we process your personal data;
• what rights you have with regard to your personal data;
• how to contact us.

We have aligned this privacy policy with both the Swiss Data Protection Act and the European General Data Protection Regulation (GDPR).

2. Who is responsible for data processing?

SmartFitTools is responsible for data processing in accordance with this privacy policy. We may also be jointly responsible with other companies for certain data processing.

3. Who is this privacy policy intended for and what is it for?

This privacy policy applies to all persons whose data we process, regardless of how you contact us, e.g. in an online shop, on a website, in an app, by telephone or at an event.

4. What personal data do we process?

“Personal data” is information that can be associated with a specific individual. We process different categories of such personal data. The main categories are set out below.

4.1 Master data

Master data is basic data about you, such as title, name, contact details or date of birth. We collect master data in particular when you create a customer account with SmartFitTools. Master data includes, for example:

• Salutation, first name, last name, gender, date of birth;
• Address, email address, telephone number and other contact details;
• customer numbers;
• Payment Information;
• Username and profile picture;
• Information about the use of our online platforms;
• Information about affinities and interests.

4.2 Contract data

Contract data is personal data that arises in connection with the conclusion or execution of the contract, e.g. information on the conclusion of the contract, acquired claims and demands or information on customer satisfaction. Contract data includes, for example:

• Information about the initiation and conclusion of contracts;
• Information on the processing and administration of contracts;
• Information related to customer service;
• Information about claims and acquired rights and benefits;
• Information on customer satisfaction.

4.3 Communication data

If you are in contact with us or we are in contact with you, e.g. if you contact customer service or write or call us, we process the content of the communication exchanged and information about the type, time and place of the communication. Communication data includes:

• Name and contact details;
• Content of emails, written correspondence, chat messages;
• Responses to customer and satisfaction surveys;
• proof of identity;
• Peripheral data of communication.

4.4 Behavioral and transaction data

When you shop with us, use our offers and infrastructure or use our services, we often collect data about this use. Behavioral and transaction data includes, for example:

• Your behavior in online shops;
• Your behavior in communities;
• Your purchases in stores;
• Your behavior on websites;
• Your use of electronic communications from us.

4.5 Preference data

We want to tailor our offers and services to our customers as best as possible. We therefore also process data about your interests and preferences. Preference data can be used on a personal basis (e.g. to show you relevant advertising).

4.6 Technical data

When you use our websites, apps or other electronic services, we collect certain technical data such as your IP address or a device ID. The technical data also includes the logs in which we record the use of our systems. The technical data includes, among others:

• the IP address of your device;
• Information about your device and its configuration;
• Browser information;
• Information about your movements and actions on our websites and in our apps.

4.7 Image and sound recordings

We regularly take photos, videos and audio recordings in which you may appear, for example when you attend an event or contact our customer service. Image and audio recordings include:

• Recordings from video surveillance systems;
• Photos, videos and audio recordings of events.

5. Where does the personal data come from?

5.1 Data provided

You often provide us with personal data yourself, for example when you send us data or communicate with us. In particular, you usually provide us with master data, contract data and communication data yourself.

5.2 Data collected

We may also collect personal data ourselves or automatically, for example when you shop with us, use our offers or use our services. This often includes behavioral and transaction data as well as technical data.

5.3 Data received

We may also receive personal data from third parties, e.g. from companies with whom we work, from people who communicate with us or from public sources.

6. For what purposes do we process personal data?

6.1 Communication

We would like to stay in touch with you and address your individual concerns. We therefore process personal data for communication with you, e.g. answering inquiries and customer care.

6.2 Contract execution

We want to offer you the best possible service. We therefore process personal data in connection with the initiation, administration and processing of contractual relationships, e.g. to deliver an order or to provide a service.

6.3 Information and marketing

We would like to make you attractive offers. We therefore process personal data to maintain relationships and for marketing purposes, e.g. to send you written and electronic messages and offers.

6.4 Market research and product development

We want to continuously improve our offers and make them more attractive for you. We therefore process personal data for market research and product development. To do this, we process master data, behavioral data, transaction data and preference data in particular.

6.5 Safety and prevention

We want to ensure your and our security and prevent misuse. We therefore also process personal data for security purposes, to prevent theft, fraud and misuse, and for evidentiary purposes.

6.6 Compliance with legal requirements

We also process personal data to comply with legal obligations and to prevent and detect violations. This may affect all of the personal data categories mentioned above.

6.7 Legal protection

We also process personal data to protect our rights, e.g. to enforce claims in court, before or out of court, or to defend ourselves against claims.

7. On what legal basis do we process personal data?

Our processing of personal data is based on various legal bases, including the performance of a contract, the pursuit of legitimate interests, your consent and compliance with legal requirements.

8. Who do we share personal data with?

8.1 Within SmartFitTools

We may share personal data with other companies when we use their services. Our service providers are required to process personal data in accordance with our instructions and to take appropriate measures to ensure data security.

8.2 Outside of SmartFitTools

We may also share your personal data with other third parties, for example if you have given us your consent or if we are legally required or permitted to do so.

9. How do we disclose personal data abroad?

We mostly process and store personal data in Switzerland and the European Economic Area (EEA). In certain cases, we may also disclose personal data to service providers and recipients outside this area. We ensure the protection of your personal data in an appropriate manner, e.g. by concluding data transfer agreements.

10. How do we process sensitive personal data?

Certain types of personal data are considered particularly worthy of protection, e.g. information about health. We only process such data if it is necessary, if you have provided us with this data or if you have consented to the processing.

11. How do we use profiling?

Profiling means the automated processing of personal data in order to analyze personal aspects or make predictions. Profiling helps us to improve our offerings and tailor them to individual needs.

12. Do we make automated individual decisions?

Automated individual decisions are made completely automatically without human influence. We do not usually do this. However, you have the option of having the decision reviewed by a human if we make such decisions in individual cases.

13. How do we protect personal data?

We take appropriate security measures to maintain the security of your personal data and to protect it against unauthorized or unlawful processing. These include technical and organizational measures such as data encryption, access restrictions and the storage of backup copies.

14. How long do we process personal data?

We process and store your personal data for as long as it is necessary for the purpose of processing; in the case of contracts, this is usually at least for the duration of the contractual relationship. After the expiry of the above periods, we delete or anonymize your personal data.

15. What rights do you have in connection with the processing of your personal data?

You have the right to object to data processing, to request information about your stored personal data, to have incorrect or incomplete personal data corrected, to request the deletion or anonymization of your personal data, to request the restriction of processing, to receive certain personal data in a structured, common and machine-readable format and to revoke consent with effect for the future.

16. How can you contact us?

If you have any questions about this privacy policy or the processing of your personal data, please feel free to contact us as follows:

SmartFitTools
Email: smartfittools@gmail.com

17. Changes to this Privacy Policy

This privacy policy may be modified over time, particularly if we change the way we process data or if new legislation becomes applicable. We will actively inform people whose contact details are registered with us about any significant changes.